Transformed Existing Marketing Campaign and Increased views 35%, Engagement 72%
For their annual accomplishments marketing piece, this investment bank would post a list of 'tombstones'--individual boxes showing closed deals throughout the year--on a static web page, and would have their clients link to it. What it lacked was context and engagement. The new direction prominently showcased top clients from around the world, each answering the question, "What inspires your success?"
Evolve your brand and connect with your ideal customers.